Thomas Cristofoletti photographs challenges the global perception of what is really happening in Iran. He was able to picture a consumer society by all means. It seems that the whole nation craze for life style that the T.V commercials’ portraying all around the western world. In his artistic statement of Iranian project mentioned the fact that:
“Shopping has became a near obsessive ritual for young people, and especially women, who have now turned to buying beauty products and high-end western brands to fill in the void of entertainment options and to “rebel“ against the array of restrictions they are subjected to”
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