How Corporations Created ‘Cool’

A philosopher / neuroscientist and a political scientist, wrote a book on how we as a consumer follow up the superficial trends that corporations make for us. Their book, Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World tries to show how the concept of “cool” lure us into buying more.

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December 18, 2015

Psychology, Science

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How Corporations Created ‘Cool’

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